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THE SHILLA DUTY FREE has over 500 world-famous luxury
brands in boutique items, fashion, jewelry, cosmetics, watches, etc.
It also offers even more convenient shopping through its online
duty-free shop. In addition, it set up a large guest lounge on the
roof of the Seoul shop for a more refined shopping space, and it
offers cultural events with various themes. Furthermore, it started a
free valet service in the industry, thus leading a differentiated
service trend in the distribution industry. 
For its continuous improvement in customer service and its innovation
of distribution channels, it won the Presidential Award in
Korea’s Retail Award Ceremony for the first time in the duty-free
industry in November, 2006. The Incheon Airport store, which
opened in March, 2008 with its accumulated marketing know-how,
offers goods and services different from the existing airport duty-free
shops; it is building its image as the best travel-retail company
and is growing into an advanced, global retail company.
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